The Verge recently interviewed a librarian about the abundance of fake news. It's a real problem, and concern has escalated since the presidential election.
The central focus of the concern is Facebook, which has grown beyond a social platform and is now a key information distributor from which 44 percent of Americans get their news. Google and Facebook both recently announced that they would block fake news sources from using their ad networks. All of this is compounded by the reality that a lot of people don’t know fake news when they see it, sensationalized reports are more likely to go viral on social media than sane ones, and distrust of traditional (and genuinely more reliable) media sources is rising.
As Verge points out, librarians are well positioned to tackle the fake news problem. Librarians... we’ve always talked about information literacy. Information literacy is just trying to get people to be savvy consumers of information, and getting them to be able to really interrogate the information that is available to them, to see what is quality, to evaluate sources, et cetera.
And many librarians see this as a problem of information overload. We’re just inundated with so much information it becomes just more difficult to parse out where the quality information is. And these fake news sites are increasingly savvy. We used to talk to students about “How does the website look? Does it look like you could have done it on your laptop or does it look like there’s a corporation behind it?” We used to and still do look at the url: “Is it a .net, is it a .org?” But these new sites are so savvy, the interfaces can be really slick, and they can look a lot like what we consider to be reputable sources. There’s is also now a lot of manipulation of the domains. I saw something not too long ago that had “.edu.co.” We say that if it has an “edu” it’s a reputable site but there’s that added manipulation with the “.co.” It becomes trickier to identify these deceitful sites right away unless you’re really paying attention and doing due diligence.
The main takeaway to reduce fake news sources is to actually take the time to evaluate a source before you decide to forward it as truth. If you see something on Facebook or Twitter, a lot of people get caught up with just forwarding information without actually reading the article or examining the site. When you see a very salacious headline or something that’s challenging, sometimes the inclination is to forward it without checking. You have to ask: does this appear in multiple places or did you only see it on Facebook? This misinformation is perpetuated because people aren’t taking the time to evaluate sources before they accept it as truth and / or pass it on to others.